Director of Sales and Marketing
10.08.2024
Tallinn, Estonia
The Director of Sales and Marketing will be responsible for leading and managing the company's sales and marketing strategies to drive revenue growth and expand market presence. This role requires a strategic thinker with a proven track record in sales and marketing within the software industry.
- Sales Strategy: Develop and implement effective sales strategies to achieve company revenue targets and growth objectives.
- Marketing Strategy: Design and execute comprehensive marketing plans to enhance brand visibility and attract new customers.
- Team Leadership: Lead, mentor, and develop a high-performing sales and marketing team, fostering a collaborative and results-driven culture.
- Market Analysis: Conduct market research and competitive analysis to identify opportunities and threats, and adjust strategies accordingly.
- Customer Relationship Management: Build and maintain strong relationships with key clients, partners, and stakeholders to drive customer satisfaction and loyalty.
- Budget Management: Develop and manage budgets for sales and marketing activities, ensuring optimal allocation of resources.
- Performance Monitoring: Establish and track key performance indicators (KPIs) to measure the success of sales and marketing initiatives and adjust strategies as needed.
- Product Launches: Coordinate with product development teams to plan and execute successful product launches and promotional campaigns.
- Digital Marketing: Oversee digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing to drive online engagement and lead generation.
- Brand Management: Ensure consistent brand messaging and positioning across all marketing channels and materials.
- Reporting: Provide regular reports and insights to the executive team on sales performance, market trends, and campaign effectiveness.
- Bachelor’s degree in Business Administration, Marketing, or a related field. An MBA or equivalent advanced degree is preferred.
- Minimum of 10 years of experience in sales and marketing, with at least 5 years in a leadership role within the software industry.
- Proven track record of achieving sales targets and driving business growth.
- Strong strategic thinking and analytical skills.
- Excellent leadership and team management abilities.
- Deep understanding of sales and marketing principles, methodologies, and best practices.
- Exceptional communication and interpersonal skills.
- Proficiency in digital marketing tools and platforms.
- Fluency in English; proficiency in Estonian or other languages is a plus.